Bally’s becomes gambling partner of Minor League Baseball

Bally’s Corporation announced a multi-year partnership with Minor League Baseball (MiLB) making Bally’s the first national media rights holder and exclusive fantasy and gambling partner of MiLB.

Bally’s Corporation obtains live broadcast and exclusive rights to free-to-play game content across its digital platforms and strategic partner channels. When coupled with Bally’s social and interactive features, it will provide MiLB fans with an experience in the stadium and at home.

Under the terms of the partnership, Bally’s receives the right to use official MiLB trademarks in marketing, as well as in-park signage, broadcasting and digital display.

Under the terms of the agreement, Bally’s media rights extend further to selected linear and over-the-air channels owned by the partners. The channels, which include local and regional broadcast stations across the country, provide Bally’s Corporation customers with coverage of Major League Baseball’s upcoming rising stars, totaling more than 7,000 live games with no blackouts.

Soo Kim, chairman of the board of directors of Bally’s Corporation, said in a statement: “This exciting partnership presents a tremendous opportunity for Bally’s, MiLB and the league’s teams to come together and collaborate to deliver an exceptional experience to the more than 30 million MiLB fans across 120 teams and ballparks. With a rich legacy of innovation, Bally’s is dedicated to leveraging its expertise to drive engagement and create truly immersive experiences that will captivate and delight MiLB fans.”

“We couldn’t be more pleased to have Bally’s Corporation as an official partner of MiLB,” said Kenny Gersh, Executive Vice President, Media and Business Development for Major League Baseball. “Since taking over Minor League Baseball operations in 2021, we have been focused on increasing the reach and awareness of our outstanding young prospects and iconic MiLB teams. Bally’s Corporation will be a key partner for us in achieving this goal by providing broad distribution of live MiLB broadcasts and enhancing the fan experience with fun and predictive free-to-play, fantasy and real-money games that support the integrity of sport.”

The Bally Live broadcast will cover all matches throughout the entire MiLB season.