FanDuel Group has announced a multi-year partnership making its bookmaker a “co-exclusive” official sports betting partner of Major League Baseball.
FanDuel will have the right to use official MLB branding and category designations in both products and marketing campaigns. FanDuel has worked with MLB as the league’s licensed gaming operator since 2019.
Starting this season, FanDuel will be streaming MLB.tv’s Free Game of the Day via the FanDuel Sports Betting App and on FanDuel OCT FanDuel+ platform. Local blackout restrictions will apply.
The company will also have the right to use the highlights both in the product and as part of original programming on FanDuel TV.
“The partnership will also create new opportunities for MLB and FanDuel to collaborate on projects for other FanDuel sponsor partners e MLB platforms,” said the bookmaker, “as well as working together to bring consumers new sports betting product innovations to drive deeper fan engagement.”
“As one of the best sportsbooks in America, FanDuel has been an industry leader in innovative opportunities to engage fans while also reminding them of the importance of doing so responsibly,” said Kenny Gersh, MLB Executive Vice President, Media and Business Development. “These key priorities of unique fan engagement and responsible gambling align with our league-wide focus and make FanDuel a natural partner to partner with as an Official Sports Betting Partner.”
“The baseball fan is one of the most engaged fans in all of sports, which is why we are delighted to be Major League Baseball’s new sports betting partner. Our team is eager to showcase FanDuel in a national broadcast MLB games and help enhance gaming narratives and bring America’s pastime right into our mobile app and OCT platform for fans to watch and bet on,” said Christian Genetski, president of FanDuel Group.
“We are also very excited about the opportunity to work with MLB on new betting product innovations that will give customers the opportunity to enhance their experience on every course from March to October.”
2023 MLB the season starts at the end of March.