The Colorado Rockies and online gambling platform bet365 have announced a three-year partnership.
Running through 2026, the branding will be synonymous with Blake Street and the fans in attendance at Coors Field, beginning with the team’s home opener on Thursday, April 6.
“We are over the moon to have found a MLB home in Colorado with the Rockies,” a bet365 spokesperson said. “Being part of some of the memorable moments that will unfold at Coors Field is why we are thrilled to be part of such an amazing franchise. they all combine here for a real home run.”
bet365’s stadium signage will have ringside seating in the form of a sign on the outfield wall, rotational signage behind home plate and a static sign placement on the first baseline. This signage is also visible on TV for viewers at home, as well as during the Rockies TV broadcast.
“All of us at the Rockies are thrilled to partner with an exceptional player in the sports betting industry,” said Walker Monfort, Rockies vice president of corporate sponsorships. “As bet365 continues to evolve within our great state, we are thrilled to be a part of their growth story.”
Colorado is one of over 30 states with some form of sports gambling. The total handle for February 2023 (the most recent month in state data) was $425,142,876. A year-over-year comparison showed a 3.49% decline from the total handle in February 2022 of $440,508,420.
In February 2023, sports betting taxes totaled $1,257,331. Taxes collected by the state increased 299.48% over taxes collected last year during the same period, February 2022, of $314,741.35.
In February, NBA basketball placed first for the month with $155,636,145 in total bets, followed by NCAA basketball with $68,111,043 in wagers. The bets on NFL he placed third with $27,572,066. Fourth place went to tennis with $25,398,226, and hockey finished in fifth place with $19,641,788 in total wagers.